All you need is love

THE turtle neck designers are back, brainstorming the ‘love’ idea. Camden fell to the fatigued idea of sticking the word ‘love’ in front of your product and calling it a marketing campaign. Thus was born ‘Love Camden’ last year, much-maligned for those terrible posters that lined the streets at one time ordering us to love, love, love Kentish Town Road. Recall the horror here.

Now, EC1 New Deal for Communities, the government funded regeneration project in Islington has imagined up the same tagline. Magazine and website out now. LOVE EC1 as much as you love Costa Coffee, willya? Good luck to them.